Learn how to respond (and not respond) to Google My Business, Yelp, TripAdvisor (if applicable) and other review sites comments and reviews. Reputation Management is not just about reviews, social media comments are always a part of it: learn how to respond to Facebook, Twitter and blog or forum comments. Learn which sites have management responses enabled and what methods you can use to combat reviews by competition or by people who have never used your services or bought your products. Find out how to use negative feedback constructively and how to set up review and comment alerts. We will also review good techniques for responding to reviews including proper customer service-oriented keywords to include.